Toast the real heroes with every pour: Team Rubicon

When Julius Caesar crossed the Rubicon at the head of his legions and marched on Rome, it marked a point of no return. The phrase “crossing the Rubicon” has since survived in reference to any group committing itself to a risky course of action.

Founded in crisis, destined to serve

In January 2010, a disastrous earthquake hit the Caribbean, with tens of thousands of lives devastated in Haiti. Crossing over the Artibonite River, the natural border between the Dominican Republic and Haiti, a small team of eight volunteers called themselves “Team Rubicon” in reference to the Rubicon River in Rome – by crossing their Rubicon, the team acknowledged they were irrevocably committed to their task of helping those in need.

Shortly thereafter, the Team Rubicon organization was officially chartered with a singular mission: to unite the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams. Since then, they have supported, trained, and deployed thousands of teams of veterans to areas devastated by hurricanes, earthquakes, floods and more – helping those in danger get to safety as well as to rebuild and fortify those ravaged communities for long term success and stability.

A partnership born in service

Years ago, as part of a USO tour, John went to Afghanistan with a number of celebrities, like Robin Williams, during the height of the conflict. John and his fellow entertainers and philanthropists wanted to do what they could to recognize the value of our Soldiers, Sailors, Airmen and Marines’ sacrifice and commitment. It became immediately evident that he was getting much more from his short time spent with these heros than he could ever hope to provide in return.

Upon returning to the freedom and security of home – freedom and security that was paid for by these heroes’ blood, sweat, and tears – John was dramatically and forever moved. The opportunity to give back to these heroes — not just with funds, but with a shared sense of mission and purpose — would present itself through a new type of veterans organization called Team Rubicon. TR offers these highly skilled veterans the opportunity to continue to use their training to help their fellow citizens in times of natural disaster and hardship. With Team Rubicon, we are proud to align with an organization that also prizes excellence in itself and others and quietly espouses the virtues of discipline, frugality, and sacrifice. To find out more how you can donate or volunteer, please visit

Order wine online, support Team Rubicon

With every purchase, 7Cellars donates to Team Rubicon. Shop our collection of wines today for yourself or as a gift and embrace our charitable wines. Please join us in toasting to the real heroes with every pour, Team Rubicon.